Quality Over Quantity: Legit Leads

Leads are like students. Just because they show up to class doesn’t mean they participate. Just because they have intentions doesn’t mean they act on them. Sometimes they’re just wasting air in the room. In short, leads require tailored communication and reassurance to convert their interest into a decision. Leads have gained prominence in marketing […]

10 Survey Hacks for Better Engagement

We always aim to increase engagement and enrich data simultaneously. It’s somewhere between science and art, and while not easy, it’s very possible and effective with the right survey. Engagement is an investment for the long term (and short), and with surveys, you keep your finger on the pulse with customers. In fact, companies with […]


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